The Complete Guide to KOL & KOC Marketing for Restaurants in Thailand | 2026 Edition
In 2026, restaurants across Thailand face the most competitive digital landscape the industry has ever seen. Diners no longer choose where to eat from billboards, magazine features, or even traditional ads. They choose from:
- TikTok food reviews
- Instagram Reels
- Chinese travel creators on RED
- Local micro-influencers
- Real customers sharing genuine experiences
KOLs and KOCs have become the most important marketing channel for restaurants, no matter the cuisine, concept, or location. Whether you run a casual café in Ari, a premium dining room in Thonglor, a beachfront seafood restaurant in Phuket, or a family-friendly venue in Chiang Mai, your ability to stay visible now depends on how others talk about you online.
This guide explains what KOLs and KOCs are, why they matter in Thailand more than anywhere else, how restaurant owners should use them in 2026, the expected costs, and the best way to structure an ongoing influencer collaboration system that delivers real bookings.
marketting Restorant thailand
https://www.markedine.com/kol-koc-restaurant-marketing-thailand-2026/